Living with Eczema

Understanding Flare-Ups and Protecting Sensitive Skin All Year Round.

Eczema (atopic dermatitis) is a chronic inflammatory skin condition that disrupts the skin’s natural barrier, leading to dryness, irritation and a cycle of flare-ups. It can occur at any age and while triggers may vary, the need for a consistent, gentle skincare routine remains the same - season after season. 

What does eczema look like?

Eczema can appear differently from person to person, and even from one flare-up to the next. In its milder form, it often shows up as dry, flaky or rough patches of skin. More severe symptoms may include intense redness, inflammation, cracking, and sometimes weeping or crusting. One of the most common signs is persistent itchiness, which can make the condition worse if scratching breaks the skin. Because eczema shares similarities with other skin conditions, it’s best to speak with a GP or dermatologist to confirm a diagnosis and discuss the best treatment options.

Why does eczema flare up?

Eczema-prone skin is highly sensitive to both external and internal triggers. These can include:

• Weather changes – Cold, dry air in winter can strip moisture from the skin, while heat in summer may cause sweating. The salts in sweat can sting already inflamed skin and contribute to the itch-scratch cycle.
  

• Irritants in skincare – Harsh soaps, fragrances, alcohol-based products, and certain preservatives can weaken the skin barrier and cause inflammation. While you should be wearing a SPF every single day, not all sunscreens are suitable for sensitive skin & formulas with fragrance, alcohol, or harsh chemical filters can lead to irritation.
  

• Allergens and stress – Everyday stress and contact with allergens like dust, pollen, or pet dander can also trigger or worsen symptoms.
  
  

Regardless of the cause, once the skin barrier is compromised, the cycle of itching and inflammation can escalate quickly.

Supporting your skin barrier

Managing eczema means supporting the skin barrier daily, not just during flare-ups. That’s where Elave Intensive Cream comes in. Specially formulated for eczema and dermatitis-prone skin, it helps repair and protect the skin barrier while locking in essential moisture.

Its emollient-rich formula contains:

• White Soft Paraffin – to form a protective layer over the skin

• Fractionated Coconut Oil – to soothe, hydrate and calm irritation
  
  

Elave Intensive Cream is clinically proven to be kind and mild to sensitive skin, suitable for all ages, including newborns and free from sulfates, SLS, alcohol, fragrance, MI, colours and other common irritants.

Creating a year-round eczema routine

Your skin’s needs shift throughout the year, so your eczema care routine should too. In colder months, focus on rich, protective moisturisers like Elave Intensive Ointment and avoid long, hot showers which can dry out skin. In warmer weather, opt for breathable clothing, stay cool, and use gentle, high-SPF sun protection, like Elave Sun SPF50+, which is formulated for sensitive skin.

After bathing, gently pat the skin dry and apply Elave Intensive Cream while the skin is still damp to lock in hydration. Consistency is key - daily care helps prevent flare-ups before they start.

When to seek advice

If symptoms persist or worsen, speak to your pharmacist or GP. Eczema can sometimes require medical treatments, such as topical steroids or phototherapy, especially during acute flare-ups.

At Elave, we understand how eczema can impact your quality of life. That’s why every product in our skincare range is formulated without harsh ingredients - only what your skin needs to stay calm, protected and comfortable. Happy. Skin.